In 2009, in an in-depth investigation and research on Chinese luxury market, Nihao Group found that Chinese high-end consumers love to buy more luxury goods. The consumers’ enthusiasm for luxury goods is extremely high and in a linear upward trend. However, there is not any specialized luxury agency that can ensure sufficient supplies of high-quality luxury goods and excellent professional services, in Chinese luxury market
After a year of planning and preparation, in October 2010 Nihao Group officially created the “Milano 1”. Holding the determination of promoting Italy-China cultural and trading exchanges, it intends to introduce Italian high-end luxury goods to China and present the classic Italian and European clothing and fashion bags and other accessories with Chinese.
The Milano 1 of Nihao Group, as an agent mainly operating ARMANI | GUCCI | BURBERRY | PRADA | CK | VERSACE, and other European luxury clothing and bas, is one of the largest distributors of the luxury clothing and bags industry in China.